Merriam-Webster defines business as: “the activity of making, buying, or selling goods or providing services in exchange for money”
So why is it that when you’re running a business, it seems as though everyone wants you to forget about that last bit, the ‘in exchange for money’ part, and just give away your work for free?
The answer to the question “Is it ever ok to work for exposure?” is – it depends. And today’s post is going to outline some examples of when saying yes to that opportunity may be worth your while, even if there isn’t a payday attached.
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Aside from the flexible work schedule and relaxed dress codes, one of the big appeals of the entrepreneur life is being able to create your own definition of success. Is it the big car, high tech condo and blinged out watch? Being able to fly first class to Paris?
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You’re launching a new service or product. Or you’re gearing up to raise your current prices. Yay! Putting your finger on what that price tag will say can be tricky. Too low and you’re working for peanuts. Too high and all you’re gonna hear is crickets. It’s time to ditch the second-guessing, nail your best price, and get down to business doing what you do best – delighting your clients.
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It’s no secret that I’m a firm believer that everyone should negotiate. Whether you’ve got a big business, or a fledgling firm. You create great value for your customers and clients – and gosh darn it – you deserve to be paid well for that.
But just because everyone should negotiate, does that mean you should always negotiate?
I call it like I see it, and today’s post is no different – read on to find out why embracing Good Enough may be the perfect thing for your business.
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